Sprite

Sprite had refocused its marketing campaigns to the youth market and the brand celebrated a passion for urban youth culture through events such as the Sprite Urban Games. We began working with Sprite in 2001, when we were commissioned to design a range of limited edition Sprite graffiti packs. We partnered with up and coming street artists, and provided a showcase for their work, whilst building the brands credibility with the target audience. Through a series of campaigns we interpreted and highlighted the work of many new artists on Sprite packaging, whilst maintaining the integrity of the Sprite brand throughout. The pack graphics concepts allowed us to introduce many new artists to a worldwide audience, and the packs featured in the 2004 edition of Superbrands.

2003 UK Sprite Light variant, to bring it in-line with Sprite's new global design.

2003 UK Sprite Light variant.

2001 SPRITE GRAFFITI CAN EXECUTION. ILLUSTRATOR: TEMPER

2001 SPRITE GRAFFITI CAN EXECUTION. ILLUSTRATOR: TEMPER

BRAND STUDY - PUSHING THE LIMITS OF SPRITE'S BRANDING

BRAND STUDY - PUSHING THE LIMITS OF SPRITE'S BRANDING

2002 SPRITE GRAFFITI CAN EXECUTION. ILLUSTRATOR: WILL BARRAS

2002 SPRITE GRAFFITI CAN EXECUTION. ILLUSTRATOR: WILL BARRAS

2003 SPRITE GRAFFITI CAN EXECUTION. ILLUSTRATOR: MR JAGO

2003 SPRITE GRAFFITI CAN EXECUTION. ILLUSTRATOR: MR JAGO

2004 SPRITE URBAN CREATIONS. THIS COMPETITION GAVE YOUNG CREATIVES FROM THE UK THE CHANCE TO EXPRESS THEMSELVES.

2004 SPRITE URBAN CREATIONS. THIS COMPETITION GAVE YOUNG CREATIVES FROM THE UK THE CHANCE TO EXPRESS THEMSELVES.

What did we deliver: Limited edition can and bottle designs Sprite Urban Creations can and bottle designs Artwork production Collaboration with graffiti boys Project management

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